Competitor profile chart

Profiling your competitors allows you to understand a range of key information about their business - including what pricesthey charge for their products, where they find their customers and how they advertise.

Researching competing businesses to create a competitor profile will help you to see gaps in the market that your business can meet. For example, if your competitors do not have an online presence, you might be able to attract customers by offering your products and servicesonline.

Create a profile for each of the competitors to your business by reading the questions below and typing your answers into the competitor profile chart.

Source: www.business.qld.gov.au

Kirkwood Direct is largest service provider that offers comprehensive and effective end-to-enddirect marketing communications solutions to their clients. It offers various services like Data Management/ Data Acquisition, Commercial Printing, Mailing Services, E-marketing and many more. Call (978) 642-0300 or visit site. 

	Competitor 1	Competitor 2	Competitor 3
What is their business name?
Where is their business located?
How would you rank their location and why? (e.g. exposure, traffic flow, access, parking, other businesses)
How many customers do they have in a particular time period? (You could observe their office or store to determine this.)
How many employees do they have?
How effective are their employees at doing their job?
What do they charge for their products and services?
What is their refund policy?
Which customers are they targeting? (e.g. young male professionals, families with teenage children)
How do they advertise or market themselves?
Do they have an online presence (e.g. website, social media)?
What is their competitive advantage?